Local SEO is effective in reaching 60 percent of your total number of online leads. Being found in search for keywords related to Australian local business needs to be done in a different way than your general SEO.
Clearly it is not possible for all local businesses to rank in the top 10 of search results. You must think sensibly when you create local citations for your business in Australia. Do not try to acquire a million citations, building links to try to top the local SERPs (which is no longer regarded as a best practice). Instead, acquire local citations on important sites that have a good amount of user traffic, that allow local reviews of your business and thus help you in brand building regardless of organic search popularity.
1. Google Australia:
Local businesses in Australia absolutely MUST HAVE a Google Places for Businesses account. Also ensure you create a Google+ Local Business page and geo-target the Google Webmaster Tools account to Australia.
To get started visit Google Business.
2. Yelp Australia
Yelp Australia has over 1 million unique monthly visitors. One in 15 Australians use Yelp and over 43,000 businesses have reviewed other local businesses in Australia.
The high user-traffic of Yelp Australia will help you build your brand and allow for interaction with your customers.
To get started visit Yelp.
This smartphone check-in app is not as famous in Australia as it is in the U.S., but it still manages to be popular among people in the capital cities of east coast Australia. The majority of check-ins in the capital city of Sydney are in the CBD and inner city area. Nevertheless, your business will gain positive brand exposure by being registered on FourSquare.
To get started visit Four Square.
With a good amount of user traffic and social media presence, True Local Australia is perfect for your business to gain effective brand exposure. The site also lets local customers review and rate businesses and features recent reviews right on their home page.
Over 8.6 million searches are performed on the site on monthly basis.
To get started visit True Local.
5. Yellow Pages Australia:
This is the Australian version of the biggest online Yellow Pages network. It has a high amount of user traffic of its own and is well established in local social networks. The site features local business ratings from registered Yelp Australia businesses. The site also has an article section featured on the home page.
Your free business profile page can be filled with a company description, operation hours, email, phone, physical address and local map/directions.
To get started visit the Yellow Pages Australia.
6. HotFrog Australia:
Established in 2005 and relevant in over 38 countries, HotFrog is a free business listing site and acts as a small business hub for local Australian businesses. With a HotFrog Australian listing your business can take advantage of an NAP (name, address and phone) citation, a Google Map presence and customer reviews and testimonials.
To get started visit HotFrog.
StartLocal is an online Australian local business directory that receives around 2 million visitors every month. The only condition in order to be listed on this site is that your local Australian business must have a physical address.
It is a manually edited directory and it allows users to leave reviews. Additionally, it also has a blog with its own user following.
To get started visit StartLocal.
AussieWeb has high web traffic and is one of the oldest online business directories with its head office in Brisbane.
Your local business listing on this site features a map of the physical location of the business, a contact address and telephone number. Users can rate your listing based on service and the site has a healthy amount of social media presence.
To get started visit AussieWeb.
9. Yalwa Australia:
The Yalwa brand is that of a local business directory that operates in about 40 countries. The site has a good amount of site-specific user traffic. Users can vote on a particular listing based on their experience with the local Australian business.
Get started with Yalwa.
BrownBook.net is an open, local business directory for small and large businesses. Listing on this site helps your business be found easily on popular search engines.
You can add your business logos, photos and videos along with a business description. Any edits or new additions to listings are featured on its high-traffic home page.
Get started with BrownBook.
Best of luck with growing and marketing your business!