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Branding Design Brief
BRANDING DESIGN BRIEF
For us to assess your branding requirements, please fill out the following form. Though most fields are not required, we find the more information we can get from you the better the outcome. Anything that we feel needs clarifying we can drill down into over the phone, Skype or at our next meeting.
Your Full Name
Please select your preferred method of contact.
What is your organisations mission statement?
Please provide any relevant product/service information here – why it’s different from anything else on the market. What is unique or exclusive about your products? Why do people choose your products above your competitors’?
Please provide any relevant background information of your company. Describe what your company does. How long have you been in business, how many employees, geographic spread, etc.
What is your vision for your new brand? What do you want your new logo and brand to communicate?
Please write out the logo name exactly as you’d like for it to appear in the design For example We Are Web Design Pty Ltd or just We Are Web Design.
Do you have a short tag line you will sometimes use, when appropriate, with your logo?
What are your new logo’s foreseeable uses? How is your new logo to be used in the foreseeable future? Select all that apply.
Engraving / Thermography
Stencils / Stamps
Be as specific as possible about the target audiences for your brand. Provide as accurate a breakdown of the demographics as possible, e.g. gender, age groups, location (state, national, international, rural, city), interests.
Explain the management structure within your organisation. Who are the decision-makers, their respective roles, what are the internal decision-making procedures.
Provide any relevant history of the project and/or the organisation that would assist the designer to understand people and content sensitivities, schedule, design, aims of the organisation etc.
Describe any existing brands the new logo and branding should work with. Does the new brand need to complement existing brands (logos, font, colours, emblems) or is it a stand-alone one?
Please list the current marketing material and campaigns that you are actively pursuing at the moment that we will need to make allowances for. Are examples available?
Do you require a style guide? This would normally include logo usage rules, fonts and PMS /CMYK/ RGB/ hex colours.
What style would you prefer for your new brand? Please select no more than 2 options.
Fun & Quirky
Retro / Vintage
Funky / Youthful
Kids / Baby
Natural / Earthy
Are there any other words you would like to use to describe the required look? What colours would you like for your new brand?
If there are any specific symbols or images you require please provide them below; alternatively the designers will choose symbols on your behalf, as appropriate.
Are there any fonts you would like us to use? If yes please provide their names below, and if they are commercial fonts please email them to firstname.lastname@example.org
Are there any logos / brands / styles you like? Please provide website addresses whenever possible.
Are there logos / brands / styles you do not like? Please provide website addresses whenever possible.
In your own words Is there anything else you would like to mention about your design preferences / requirements?
Do you plan to test your new brand (using surveys, focus groups, interviews, direct observation or other forms of customer testing)? Over what period will testing take place? – at the beginning, during and/or just before launch? If changes are required as a result of feedback from the testing after the design phase, please be informed they are not part of this design project and will be quoted for and charged separately.
What is the deadline for the logo / business cards / any other required brand elements?
Yes I agree.
This field is for validation purposes and should be left unchanged.